CURLS™, a leader in the curly hair product industry knows that it is not enough to simply be organic. Today it is more important than ever to consider the larger picture and take a 360º approach to living greener. On April 1st 2010 in honor of Earth Month, CURLS™ is proud to launch The 4 Step Sustainable CURLS™ Campaign in order to help consumers reduce their carbon footprint without sacrificing style! On average, curlies have at least 7 partially used bottles of product underneath their vanity/sinks and 9 different brands. This occurs from the “trial and error” process that accompanies curly hair. Nobody needs that much product to make their curls behave! The solution lies in educating yourself on what your individual curls need. The objective of the program is to promote “responsible” product usage and in doing so, reduce waste and encourage recycling. CURLS™ has long promoted their “4 Steps to Frizz Free Curls.” Similarly, this campaign also consists of 4 steps with the ultimate goal being a cleaner, greener environment.
THE FOUR STEPS
- Making customers and industry leaders Aware of the effect wasteful product usage has on the environment
- To Educate customers, stylists, and salon owners on what they can do to make a difference
- Maintain the program through getting customers involved in fun and interactive ways
- Share the ways in which CURLS™ is working to Sustain the program through making their business greener
Are you Aware? Open Your Eyes…look at the facts, decide to make the change.Did You Know?
- Over 30 tons of waste are produced for every one ton of product that reaches the consumer
- 98% of those products that do reach the end consumer are thrown away within 6 months.
- It takes around 450 years for a plastic bottle to degrade.
- You absorb up to 60% of any substance applied to your skin, you could absorb up to 4.4 pounds of manmade chemicals through your body every year- that's not healthy.
- For those curly girls still relaxing their hair...Sodium Hydroxide is the strongest type of principal chemical used in some chemical relaxers because it provides the most long lasting and dramatic effects. However, this same sodium hydroxide is found in drain cleaners, which well demonstrates the strength of this chemical.